#MaskUp
We thought advertising wasn’t catching up with the current climate so we did it for them.
As the first lockdown eased, we decided to adapt adverts around London to the ‘new normal’ of wearing a face mask in public.
We stenciled masks on any ads we could find, as a reminder to wear one when you’re out so we all help limit the spread of Coronavirus.
We targeted high-traffic areas in London like Shoreditch and Dalston.
Places where there are always people around, sometimes in crowds, often drinking or out for social events where there’s the biggest opportunity to prevent spreading.
The message spread on Instagram as people noticed the posters, further amplifying the message to #MaskUp.
We’ve uploaded the stencils for anyone to download here. Print and cut, and you’re ready to spread the word about not spreading the virus.